Showing posts with label Malcolm Gladwell. Show all posts
Showing posts with label Malcolm Gladwell. Show all posts

Wednesday, 16 June 2010

Changing tastes

Recently got a text from a former colleague who is now also working furth of the book trade: a relief, she says, as she's rediscovered her enjoyment of books. Orwell experienced something similar:
But the real reason why I should not like to be in the book trade for life is that while I was in it I lost my love of books. A bookseller has to tell lies about books, and that gives him a distaste for them; still worse is the fact he is constantly dusting them and hauling them to and fro.
I'm not sure that I ever had to lie about a book (this is one of Orwell's characteristic, too-strong assertions; time and again one admires the cadence and force of one of his sentences, and agrees with the bulk of the sentiment, while being unable to entirely submit to his fiat) but one does have to learn the market, recognise what certain types of people are likely to want to buy, and simply accept that one won't approve of an awful lot of it.

In my experience, even when I was asked for advice, people very rarely took it: instead, I would present them with no more than three options, often only two, and let them get on with it. You could actually see them making their decision in the first few moments, and even when they asked about the merits of Y over X, they would almost always go for their first choice. It was very, very rare for customers to actually listen to what you were saying. Perhaps I didn't lie often enough - or maybe I should have read Gladwell's Blink. Certainly it proved that the cover of a book is terribly important.

Anyway, since leaving bookselling I've had the opposite reaction to my friend: books no longer seem as vital as they once did. Partly it's because I am no longer in the daily swim of things, peripherally aware of even the dross which contributes to the front-of-store bricklaying, let alone the fruitful oddities of customer orders. I don't regard this with any particular sadness. It's a reflection of growing older, changing priorities, developing new perspectives, and in any case I've always been of the opinion that one should never forget that books are, in the final analysis, a handy source of fuel. What matters is the stories, which don't rely exclusively on print.

The process actually began prior to leaving, when Bastardstone's saw fit to introduce staff searches. No longer could you blithely bring in your two or five or twelve titles, proofs, sample chapters, library copies: everything had to be signed in, every day and - this was what drove me hog-wild with fury - had to be witnessed by other people. What in the name of fuck was this? Scotland in the 21st century, or the 17th? I could just about have tolerated the signing-in, on the grounds that if anyone had suspicions of jiggery-pokery, there would be some means of checking what one declared against what one possessed. But the introduction of the staff searches, the proofs becoming store property until being signed out, and the everyone-is-guilty-until-proven-innocent-before-the-kirk attitude killed off the last of my enjoyment. I stopped bringing books into work, and nearly stopped buying them.

Because I needed something to do on the bus I began listening to classical music again, after a nigh-on twenty-year hiatus, and so got back into Beethoven, discovered Mozart, Copland, Boccherini (through, yes, Master and Commander), and am making some progress with Schumann who, it turns out, was my maternal grandfather's favourite composer. I can recommend the following recordings in particular:

Mozart Piano Concerto No. 20; Clifford Curzon with the English Chamber Orchestra conducted by Benjamin Britten

Beethoven Piano Sonatas 8, 14, 21; Wilhelm Kempff

These are very well known pieces, and recordings, to anyone who knows anything about classical music, but I pass them on with the unashamed enthusiasm which only an amateur or newbie can muster. The Kempff has some dropped notes here and there, but I understand that's almost inevitable unless you are Maurizio Pollini; both Curzon and Kempff seem to me display concentration but not overt seriousness, they're not showy but they don't let the music play itself either.

Finally, here's a link to a YouTube video of Vladimir Horowitz playing Schumann's Traumerei in Moscow in 1986. If I read it right, this was his first return to Russia in over sixty years. The reaction of the audience is fascinating.

Thursday, 10 June 2010

E-reading

I can think of three ways of reading a book.

The first is straight through, cover-to-cover, one page at a time, front to back, put it down - the way most novels are read. For that I reckon the iPad and similar devices are absolutely fine.

Second: reading only specific sections at a time, cross-referencing with other texts, using the index to find related subjects. Relevant to manuals, guides, technical documents, textbooks. For something like this, an e-text is almost certainly superior to a printed book - it weighs nothing; it has to be less intimidating than the thousand-page behemoths the students pick up at the beginning of term; you can hyperlink and add your own notes; updates and revisions can be uploaded (one hopes) easily; you can look up unknown terms or references; you can search the entire text almost at once.

Third: browsing, dipping in and out, relying on serendipity to give you what you need at any given time. This is the way I read a book of essays, a poetry collection (particularly an anthology), some reference books (the Oxford Companion to English Literature, the Penguin Dictionary of Literary Terms and Literary Theory, the Encyclopedia of SF, even for that matter an English dictionary) and, at present, Henry Kamen's European Society 1500-1700. Because I'm pretty slow to take in something from a history book I'll often need to flick back and forth to check a name or an event, or to re-establish a context, from several pages before or after; it takes several visits before the details of a passage are memorised. That is the weakness of an e-book - all it gives you at any point is, at most, two pages. A printed book is present in its entirety, and nothing an iPad can do is going to match the speed of simply riffling through the pages; nor can it give you the fruitful resonance, the chord-making which results from juxtaposing one passage with another; nor can it aid memory through the association made with the physical layout of the text on the page.

Writ large, the same holds true of the bookshelf. If you were to take all the books you own, chuck 'em out and replace them on an e-reader, no doubt the sense of liberation would be very welcome, and it'd be a weight off your floorboards, but you simply wouldn't have the pleasure of scanning the shelves at a glance and seeing something you'd forgotten, or taking something down at random.

I am emphatically not against the iPad. I'm in favour of anything which upholds and develops literacy, and by extension, a thinking and informed public. It's just that the technology, while it brings many very useful benefits, does not meet all the needs of the reader. In certain specific ways the printed book cannot be surpassed. Novel-readers and textbook-users will gain from the iPad, but I doubt very much that the same will hold true for browsers like myself.

Of course, prior to the invention of books, browsing couldn't exist; no doubt the iPad will lead to fascinating and rewarding new practices appropriate to the technology, just as the internet has given rise to blogging (itself impossible to define precisely in a paper-print context - not quite a diary, not quite an essay).

*

I'm glad to have come across this passage from a 2002 article by Malcolm Gladwell which neatly expresses what I've been trying to reach for above:
According to Sellen and Harper, paper has a unique set of "affordances" -- that is, qualities that permit specific kinds of uses. Paper is tangible: we can pick up a document, flip through it, read little bits here and there, and quickly get a sense of it. (In another study on reading habits, Sellen and Harper observed that in the workplace, people almost never read a document sequentially, from beginning to end, the way they would read a novel.)
(Hat-tip to blogger Brett at Branches and Rain for this.)

I'm even more heartened by Dr Johnson's comments, the only one of which I knew was the following:
Mr. Elphinston talked of a new book that was much admired, and asked Dr. Johnson if he had read it. Johnson: “I have looked into it.” “What,” said Elphinston, “have you not read it through?” Johnson, offended at being thus pressed, and so obliged to own his cursory mode of reading, answered tartly, “No, Sir, do you read books through?”
- and that from a quote on the cover of Schott's Miscellany. It turns out there are quite a few others from Johnson on the benefits of browsing, all of them worth reading, and they are helpfully collected at this post on blog Miscellenies. Ain't e-reading great?